Ross, who is also an associate psychology professor at Durham University, said he thought the blurred background would have ranked even lower - but the results surprised him. “We found that just by blurring the living room, it actually raised trust and competence ratings.” “Just showing your living room or a novelty background actually significantly reduced the ratings of trust and competence,” Ross said. The regular living room and novelty backgrounds were rated least favorably. Faces with books or plants behind them scored the highest in terms of trustworthiness, followed by the blurred living room and the blank wall. Then, 167 participants, aged between 19 and 68, completed an online survey about how trustworthy each person pictured seemed to be. The six backgrounds selected for the study included a living room, a blurred version of the same living room, a bookcase, house plants, a blank wall, and a novelty background - which, in this instance, was a walrus on an iceberg. The researchers then superimposed these faces over different virtual backgrounds and edited a Zoom border around them to simulate a videoconferencing call. The photos showed each person with either happy or neutral facial expressions. Ross and his team collected 72 images of 36 people from a photo database. “That’s why we say it’s like the new business suit because it really is as important as that from a presentation point of view.” These are all things you’re presenting to someone else as a first impression,” lead researcher Paddy Ross, told Nexstar. “It gives off information about all sorts of stuff - about how you live, your socioeconomic status, your confidence, your cleanliness levels. While you should still dress appropriately during these virtual calls, your clothes are not the only thing colleagues might be looking at.
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